It’s always sunny in Jacquemus’ universe — warm, with a touch of salt in the air, and never too far from the beach. Such is the case at the luxury French fashion house’s newest boutique, nestled within one of the most recognizable destinations in all of the Caribbean.
Opened in fall 2025, Jacquemus at Atlantis Paradise Island marks the brand’s first storefront in The Bahamas, a location that has backdropped numerous iconic films, from The Beatles’ Help! to James Bond classics Thunderball and Casino Royale. So, it’s a fitting locale for one of fashion’s most irreverent and unmistakable names right now, an independent label rooted in escapism and a passion for culture.
Choosing these coordinates for Jacquemus’ first Caribbean outpost is “highly symbolic,” says Erica Lima, who helped bring the Atlantis boutique to life through a partnership with Hillside Bahamas, where she serves as development director and fashion buyer. She notes that Paradise Island is a resort destination in the same spirit as St. Tropez, Mykonos, Ibiza or Capri. “There is a shared DNA around sun, leisure and a certain way of living that feels effortless yet elevated,” says Lima.
There is a shared DNA around sun, leisure and a certain way of living that feels effortless yet elevated.”
Designer Simon Porte Jacquemus founded the Jacquemus brand in 2009 at just 19 years old, abandoning fashion school just a few months in to launch his career after the sudden death of his mother, for whom the label is named. From its inception, vulnerability and authenticity have been integral to building the Jacquemus world, a light-drenched wonderland of leisure inspired by scenes and memories from his native South of France.
Jacquemus imparts his vision of life on holiday into playful pieces defined by minimal lines, sun-washed colors and distinctive, sensual silhouettes. Once considered an indie prodigy, the designer has since grown into one of the most ubiquitous and redefining voices in luxury fashion, transforming the industry with his immersive digital storytelling and amusing, nostalgic point of view.
The brand went meteoric with the launch of Jacquemus’ spring/summer 2018 “La Bomba” collection, featuring a giant straw hat that consumed Instagram feeds for months. Also in 2018, the Le Chiquito bag brought Jacquemus’ virality to a new level, unleashing a flood of memes and exploding the micro-bag trend as celebrities from Kim Kardashian to Rihanna were photographed wearing it.
In 2019, Jacquemus celebrated 10 years with perhaps the most important show in its history. The 2020 spring/summer “Le Coup de Soleil” collection debuted on a hot-pink runway that undulated through blooming lavender fields near the designer’s childhood home in Provence. The images were inescapable — and Jacquemus’ seductive, surrealist vocabulary has only become more deeply ingrained in the global lexicon as it’s pushed the boundaries of what a fashion show can be and expanded into menswear, beauty and beyond.
Jacquemus has forged a disruptive and highly successful business model outside of the traditional French luxury houses, with sales goals reportedly exceeding $500 million in 2025. The brand’s independence allows for artistic autonomy and a more accessible price point, bucking convention and instead harnessing social media and digital platforms to draw people into its wonderfully luminous orbit. Though, in more recent years, this universe has overflowed from screens into the analog with the opening of Jacquemus flagships and boutiques around the world.
The first permanent Jacquemus flagship opened in 2022 on Avenue Montaigne, one of the most prestigious shopping streets in Paris, marking a major milestone as the brand shifted from wholesale-first to a true retail operator model. Paris also created the template for subsequent openings in New York, Dubai, London and Los Angeles, among others. The boutiques share a warm, Provençal minimalism and a distinctly Jacquemus blend of art, humor and luxury that feels like home.
Imbued in the spirit of escapism, sunshine and Mediterranean-inspired leisure, Jacquemus’ expansion into Paradise Island is thus not a departure but rather a “natural extension of its universe in a new iconic location,” says Lima. The Atlantis boutique came together through a “natural synergy” between Jacquemus and Hillside Bahamas, a third-generation family business born on Paradise Island specializing in luxury fashion goods.
The partnership began in 2023 with the launch of Jacquemus’ “Le Chouchou” collection within CARLO, Hillside’s multibrand retail concept. This was followed by a takeover at The Ocean Club, A Four Seasons Resort, Bahamas in the summer of 2024, and ultimately, the opening of Jacquemus at Atlantis Paradise Island. “The partnership felt like a natural fit from the start, driven by a strong alignment in vision and values, which made the collaboration both seamless and organic,” Lima says.
Jacquemus’ signature light fabrics — cotton and linen — and the beautiful, easy pieces align perfectly with the lifestyle of both residents and jet-setters in The Bahamas. “This is exactly what you want to wear here: something effortless, breathable and elegant, designed for warm weather and a relaxed resort environment,” says Lima. “It reflects the rhythm of island life while still feeling elevated and considered.”
Located within Atlantis’ nautically themed Crystal Court Shoppes, The Bahamas boutique opened with Jacquemus’ spring/summer 2026 collection, “Le Paysan.” From that collection, the structural Spiaggia basket bags made of handwoven raffia have been among the top-selling pieces. They’re “a perfect resort accessory,” Lima says. “We are also seeing demand for the famous White Lotus season 3 look worn by Charlotte Le Bon.”
In May 2026, the boutique dropped the “La Plage” resort collection, which draws inspiration from summers on the boardwalk, with its sun-warmed wood planks and horizon that melts from pastels to primaries. It also nods to the 1980s, reflecting the decade’s summery glamour and bold ease defined by geometric shapes. Think stripes reimagined in jacquards and denims, colors softened by the light and details that recall artisanal gestures, like patches and appliques cut into minimal triangles that evoke sails glimpsed from afar.
A selection of pieces developed especially for this destination (and available only at the Atlantis boutique) completes the store experience, including a T-shirt, hat and pareo designed under the “It’s Better in The Bahamas” creative concept. Says Lima, “It captures the spirit of the destination while remaining true to the Jacquemus aesthetic.”
